Art of the Title - The Conjuring

Title sequence of The Conjuring

The first thing we see in the title sequence is this image of two families. The fact that it is in black and white and their old fashioned clothing makes it clear the film has been set in the past, giving it a spooky feeling to start with. The text of the families name is in the middle of the screen showing its importance. It is black writing on a white background of houses making the text stand out instantly to the viewer and drawing them to read it. The clear sophisticated font the text is in also portrays an old fashioned feel to the film that is coming.

 

The black background compared to the white background that was previously on the screen contrast each other as the writing then changes to white s it still stands out. The background of the shot is what looks like an old big house, which is an icon we automatically associate with horror films. This indicates the film setting and gives us an idea of what is coming up. The connotations of having the title sequence of the film in black and white gives the viewer an uncomfortable old fashioned feel of that they have gone back in time to when the film has been set, usual for this genre of film.